Average Dad is a hat brand for the guys doing school drop-offs, garage projects, and on their third cup of coffee that's gone cold. Premium hats. Built for the shift. Drop #001 lands soon — and it's limited.
No spam. Just one good email a week and first dibs on the drop.
What this is
The dad changing his first diaper — or his own, after getting stuck napping with the kid for two hours.
The dad who refuses to read instruction manuals, and never regrets it.
The dad with a system for loading the dishwasher nobody else is allowed to touch.
The dad finishing his kid's mac-n-cheese and calling it dinner.
The dad who still watches his old highlight film — and his kids aren't impressed.
Quality materials and embroidery that doesn't peel off in the wash — guaranteed. The exact style's still being finalized, because I'm not rushing something you'll wear every day just to hit a launch date.
Drop #001 is 100 hats. When they're gone, they're gone.
Not a merch farm. One guy in Oklahoma who loves hats and his kiddo — in that order on bad days.
The Founding Dads Club
On the list, you get:
The first 100 to actually buy also get:
Certified member of the Average Dad Founding 100. Entitled to early drops, founder pricing, and one (1) knowing nod from other members.
Fair questions
Soon. Everyone on this list gets the exact date before the public does. That's kind of the whole deal.
Less than a tank of gas. Lasts a lot longer, and it never asks "are we there yet."
Dads-in-progress, granddads, dog dads, and people buying gifts for dads are all welcome. We don't check ID.
It's the hat I wanted to wear myself and couldn't find anywhere else. Premium materials, clean embroidery, no cut corners. If you don't love it, send it back.